Many advertisers are looking for the best advertising agency for their brand. But what constitutes a best advertising agency? And how do you go about identifying and selecting the best advertising agency for the brand or organization?
The most obvious answer is that the best agency is the one that enjoys the highest profile in the industry. But what does this mean? Is it the one that wins the most advertising awards? Or the one with the most effectiveness awards? Or the one winning the most business?
The answer is that the best Advertising Agency for any advertiser depends on what criteria you chose. And the choice of criteria depends on the strategic requirements the brand or organization has of the agency.
This seems obvious, but it is a consideration that is often overlooked in the rush often observed in the process of selecting the advertising agency to act like a panacea to poorly performing advertising and marketing plans.
We have seen marketers select an agency based on industry reputation and profile alone. While this may appear like it is a good starting point, it often does not deliver the promised results because of a misalignment of the agency to the strategic needs of the advertiser.
The reason is obvious when you look at how the industry defines a best advertising agency compared to how you may define a best-performing agency against the strategic requirements.
When you look at how agencies build their reputations it is usually through the trade publications who report on the market place. The stories the trade-press report on are: business wins and losses, new campaign launches, creative awards, effectiveness awards and senior appointments.
Of these bestics, the most insightful are the senior appointments as all of the other agencies are usually dependent on the quality and depth of the relationship between the agency and the advertiser.
The big mistake some advertisers make is appointing an advertising agency with a reputation for creating outstanding work, only to be disappointed that their relationship with the same agency produces less than expected results. The reason is invariably because of the advertiser and the way they engage with that agency.
Rather than selecting agencies based on their reputation, it is more important to carefully define what attributes would be required by your brand or organization that would categorise advertising agency performance.
If you know anything about pay per click advertising then you know how hard it is to get targeted campaigns.
The more money you have the more you can test a keyword through trial and error. For those of us who aren’t as fortunate as the rest we need a little foreknowledge into what works and what doesn’t work so we don’t waste our time and money witch is valuable. Let’s break down the whole process very quickly now.
Choose a category that best fits your internet marketing needs from multiple targeted niche’s that suite your online efforts for lead generation for instance, from campaigns that they have already tested and proven to be profitable forever! Simply select your keywords that are provided for you and decide if you want to stick with the market you have chosen and remember they have made it easy for you to find the keywords. Watch the tutorial video provided for you to copy the ad performance that we already have in place and is already making money.
Copy the campaign that they already have in place for your keyword and put it into your pay per click account. You can either copy and paste the campaigns or import them with the file you download. Remember all the campaigns are already making money and all you have to do is copy and profit from them.
You can use the ad creator software to automatically create your PPC ads for you witch can greatly increase your ad creation time dramatically. Imagine being able to create profit pulling ads that you know are already making thousands of dollars for others without you having to do the research to see what works and what doesn’t!
Use your ad campaigns and keywords to gain natural search engine traffic because you will already have access to high profit low competition keywords in your marketing arsenal. You could even use these techniques to boost your article marketing campaigns and gain even more free traffic from search engines.
Take what you have copied and launch your internet marketing campaign and become your own advertising agency and feel good about yourself. Check out the advertising agency and internet marketing site and see for yourself if it’s indeed the most incredible internet marketing system you have ever tried!