Online Marketing and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results.
Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average marketers view let alone their ability to control it.
Promotional marketing is generally seen as the tail end of the campaign, however if a companies overall marketing activities don’t support its objectives and timing, the results are often poor, and the promotions manager gets to take the blame for the failure.
So What is the best Edmonton marketing company?
Is there such a thing as the best marketing company?
If you learn how to market and get free marketing leads we guarantee you won’t be concerned with the best edmonton marketing company, because you will be able to dominate in any Company. Obviously the company you choose has to be right for you, but the company itself is not going to give you success.
Why marketers Struggle
97% struggle not because they’re not in the best edmonton marketing company, but because they don’t know how to effectively and consistently get high quality free marketing leads. They jump form company to company looking for the best marketing company to bring them success. But they don’t realize that nothing is wrong with the company, the problem is that they were never taught how truly market and get leads.
What The Top Internet Marketers Know
The Top Internet Marketers don’t quit their companies because they heard about the next best edmonton marketing company. The top marketers know that they need more training than what the company gives them. They know how to get high quality free marketing leads.
They learn how to be their own website design, their own SEO, and learn e-mail marketing strategies.
They realize that pitching their business to family and friends and neighbors does very little for their business. They realize that it is ineffective to go on the social media websites like Facebook and MySpace and pitch their business to everyone.
They realize that they are leaving a lot of money on the table if they only promote their business opportunity. They realize that they need to have a system in place, which stands for Save Your Self Time Energy and Money. They know how to have leads chasing them and most important they know how to market.
What You Must Know
You must know how to BRAND YOURSELF and not only your company.
Branding is very important because people join people not business opportunities. Your success has nothing to do with the best marketing company, when you know how to brand yourself your company will be considered as the best marketing company according to your prospects.
This is one of the biggest secrets of the top producers. They know that people are only going to do business with people they know like and trust, and that’s exactly what happens when you brand yourself.
The 2nd thing you should know that will move you up to becoming a top earner is how to market. 97% of marketers completely forget about the marketing and that’s why they are struggling to make money. The Master marketers know how to market and have a marketing system in place. They know that pitching their business to their family and friends gets you little to no results.
You need to learn how to market your business online to those who are actively seeking a business opportunity and to existing marketers. This is something that only 3% of marketers know and that’s why they are the top earners. You’re now ahead of the 97% who don’t have a clue on how to be successful at marketing online.
Choosing a good marketing company edmonton business to integrate these complicated promotional channels is a task in itself since many will promise exceptional marketing campaign results yet few will deliver what you expect. When they fail, will you know where the problem was or will you have to chalk it up to experience and start all over again?
Why is it that many marketing firm’s promotional programs and implementation fail? Primarily because they don’t understand this fragmentation of media. Integrated marketing isn’t just a buzzword. Multi-channel marketing tactics need to be developed and coordinated by a campaign manager and carried out as a systematic program.
Unfortunately, there is a shortage of skilled promotional marketing experts and a limited number of marketing companies that have a national network of marketing channel partners and contacts. Integrated marketing can’t be done well by small marketing companies that arrange deals with other independents. Large marketing companies have the resources, and the network of established channel partners that ensure your products are promoted from distribution to point of sale.
Since marketing and advertising channels have become so fragmented, it is difficult for an advertiser to reach and affect a target consumer. Advertisers can no longer take access to consumers for granted and it takes a concerted effort to reach a consumer a number of different ways. Promotional marketing campaigns have to consider multiple mediums including the Internet to achieve optimal promotional and sales results. When they work together, they can register with the consumer audience, and ensure that your products are distributed to where they need to be at the right time.
We hear a lot about Internet marketing and its incredible reach, and it is excellent for communications and setting up brand awareness and purchase desire. However, for consumer goods companies, few promotional channels surpass retail store promotion. The retail store location is where the sale is made, and when your promotional program is focused to work well here, you’re likely to see things go well.
A sale can be lost at the point of sale, much to the consternation of firms with weak connections and retail sales training programs. They’re unable to respond to sales rep issues and the demands of consumers, and when the consumer loses confidence or interest, they won’t commit to buying the product.
Sales transactions are complex and premiums and incentives are a key part of whether your product will make it to the store shelves and receive the right sales support. Once your products leave the warehouse, they’re on their own, unless a professional promotional marketing company is supporting them at the retail level.
Strong Integrated Channels
Marketing channels are complicated too, and if the connections in your network aren’t strong throughout, your sales can come to shuddering halt. Don’t think marketing channel members don’t know about your distribution vulnerabilities too. They know you’re an independent and they have their primary loyalties to bigger manufacturers and distributors. Your products may get secondary status and receive no sales support.
So what happens during fragmented promotional campaigns? Many marketing promotion campaigns are marred by poor point of sale signage, supplier communication blocks, unreliable reporting, warehouse fulfillment problems, poor sales support, poor sales training, along with high costs and outdated technology.
A marketing promotion can fail many different ways and you need to understand why. When you’re spending hundreds of thousands of dollars on campaign development and distribution activities, and have committed to a particular marketing company, your company’s future is on the line.
What you need is a reliable marketing company that possesses the warehousing and database systems, fulfillment practices, and sales support network to ease distribution and communication problems.
If you’re still managing your marketing promotion campaigns in-house, you should consider outsourcing to a promotional advertising and marketing firm that offers a complete variety of support service. From campaign planning to post-sales customer support, these companies can take a burden off your hands and actually give you an edge in the retail promotions space.
Big promotional marketing companies have developed capabilities in producing creative and effective POS marketing materials, print advertising pieces, packaging, warehouse automation, and retail distribution. They can help you manage large scale orders on demanding deadlines because their state of the art electronic systems are set up to do this.
They provide solutions for billing/invoicing, customized reporting, and warehouse distribution of your marketing collateral. From EDI transactions to Web-based reporting tools, they have a command of the marketing fulfillment process and can give you an excellent awareness of your marketing campaign performance. Just working with these companies once can make you a better marketing manager.
So give yourself a break and bring in the full service promotional consultants and then start seeing your marketing campaigns hit the mark. As part of a complete integrated, promotional marketing campaign, these service companies will save money, time, and reduce communication problems, and thus save your future marketing channel relationships.