Ideas For Marketing For Dealerships
Profits are maintained by increasing revenue or decreasing costs or a combination of both of these strategies. In 2008, in an era of low consumer confidence and stagnant sales, it is more challenging to find success focusing only on increasing sales.
Given the tighter market, more and more dealerships are taking a look at the bottom line and exploring how costs can be cut or managed and finding effective ways of Marketing For Dealerships. Cutting marketing budgets in slow times can be a mistake and can be at the expense of a loss in market share in the longer term. But maybe now becomes a time for reallocating marketing expenses and recognizing the importance of Internet sales for Marketing For Dealerships.
In rethinking your marketing budget, my suggestion would be to start with an assessment of where you are spending your marketing dollars. Typically budgets are allocated to the following media:
Search engine marketing
Online car listings – AutoTrader, cars.com, eBay, etc.
Offline car listings – AutoTrader, AutoExtra, etc.
Turn-key Digital Pictures (taking pictures of your current inventory)
Automotive CRM software
But these days in the modern world, cars are no longer a luxury; they are a necessity. In order to increase productivity, establish credibility, and even to advance one’s career, an automobile is an essential tool. Most car buyers rely on information they gather from professionals either in person or online before they venture out and purchase a vehicle that is most suitable for them.
The Internet provides a quick and easy source of information about all types of vehicles. With such an abundance of information readily available to consumers, it is more important than ever that automotive dealerships implement a marketing strategy that attracts Web-surfing customers to their Web site while employing strategies that help overcome their competition.
The World Wide Web has leveled the playing field and allows even the smallest business to maintain a “large” presence online while going head-to-head with some of the largest companies in the world. A visible, well thought out online presence is key to a small business’ success and will help drive traffic to its Web site. Providing essential information and appropriate action-oriented key words can allow a business to attract and secure prospective customers over the competition.
There are a variety of visual aids that dealerships can utilize on their Web sites to increase traffic and retain customers on their site for longer periods of time. Digital banners, header graphics, and interesting photographs that feature automobiles and photos that tell stories serve to trigger interest in your site over your competition. Keeping an updated photo album of your new and used car inventory with as much detail as possible, readily available on your site also helps your customers make decisions more quickly and will ultimately lead to increases in sales and revenue.
If you haven’t already, you should provide a space on your site where a customer can easily inquire about a vehicle, learn about what their trade might be worth, and schedule an appointment schedule so that they might visit the dealership to investigate an automobile further. If a customer can do something quickly and easily on your Web site without having to pick up the phone and call you, they are more inclined to take action and you’ll see more customers as a result.
Creating a blog is another effective method to drive customers to your Web site. If you submit articles that you write to known directories and free Web sites, this will serve to spread the news about your Web site’s existence and will increase Web traffic. It is important to include 2 to 3 keywords in each article, including the heading and HTML codes that are used on your Web site.
This will serve to optimize search engine searches, which will list you at or near the top in Google or other search engines based on the keywords you’ve chosen. Adding simple but informative links within these articles that take customers back to specific places on your Web site can also help customers find you among the wide variety of choices they have on the Web.
Creating press releases about your business or events that take place at your dealership is another great way to inform clients about the latest updates and promotions being offered by your company. Press release launching on a regular basis can provide a wealth of information to customers and can also drive sales for your dealership.
Hiring an automotive marketing group that specifically does marketing for dealerships can also help double your efforts. If you combine your efforts online with the talents of a professional automotive marketing company, you can increase your audience significantly and drive sales and gross profits like never before in the history of your dealership.