Best Tips On Marketing For Optometrists
One of the most effective marketing for optometrists tools involves the strategic use of email. Email is one of the few things that most of your clients are reading and when it personally comes from you, the email is all that much more effective. In some cases, it can grow your practice- adding on new clients who have opted into a newsletter from your web site.
There are do’s and don’ts regarding the application of emails in your optometric practice. Treat email addresses at least as well as you treat their other addresses.
Don’t sell or give away the database to others as your patients won’t appreciate getting spammed from others who have their email address through you. Send email addresses yourself judiciously. Think about a monthly rather than weekly newsletter and don’t send out office coupons or deals too often. Think about how often you would like to receive an email from your healthcare provider.
A good marketing for optometrists tool is the judicious sending of moneysaving coupons or percentages off contacts or designer frames. Getting 50% off an eye exam for every person referred to the practice that keeps an appointment is another way of garnering new business and reminding your existing client of your ongoing presence.
Part of what makes this type of email so effective is that it reminds patients of the need for their own appointment needs and draws in at least one new customer into the business.
Track the emails you receive to see which emails generate the greatest response from the public. Is it a coupon off designer frames, a reminder to have an appointment made, a newsletter or another type of coupon that draws the customer in? Look at patient calls for appointments after sending out an email as a means to assess the email’s effectiveness. Keep track of web page visits after an email is sent out. It’s just good optometrist marketing skills.
Make use of automation to send out patient reminders, newsletters and the like. There is software that can do this all for you or you can hire a company to set up and manage your automation.
Never send out unsolicited mail through the internet. Instead let visitors to your website opt in by giving you your email or simply ask for an email address as part of the patient check-in sheet in your office. Unsolicited emails often don’t even target the right audience and only serve to be ineffective and poorly received by the individual.
Optometrists must advertise and market and rely on word-of-mouth referrals from other doctors and patients to get new clients. Word of mouth advertising and referrals make a lot of sense but first you need to get those clients in the door so they can refer you to others after they have a good experience.
Of course when devising an advertising and marketing program for Optometrists you must also understand that the customers cannot often see very well and therefore some conventional advertising does not work. They can hear so radio might be an idea although in larger markets it sure gets costly.
It is recommended that optometrist use direct-mail marketing and direct-mail coupon booklets or packages to promote their professional practice. It makes sense for an optometrists to send out both direct-mail marketing packages, followed up with emails to those customers within a 15 mile radius of their practice and to do so every six months.
Each piece sent out should have large type set and easy to read fonts so that people who have a hard time seeing will be able to read them. Direct-mail and email marketing and advertising works for optometrists in professional practice, so every six months.
Remember that most of your patients will be scanning their inboxes with a great deal of speed. How you head your email is crucial in determining whether the individual just deletes the email or takes the time to read the content.
The email should be easy and fast to load and should offer the patient something they would have a hard time passing up. In the meantime, don’t make the email cumbersome to read so that the reader can’t just get the information they need by scanning the message.