Attracting New Patients To Your Dental Practice

With the high cost of new patients, you need effective marketing programs and you always should be to ensure the long-term success of your business and to grow your dental office. There are many things you can do to get exposure for your dental practice such as newspaper ads, bus stop ads, Google AdWords etc. however these methods will be costly and yield much poorer results than some alternative forms of guerrilla marketing and more modern marketing methods that will be much better investments for your dental office.

When it comes to marketing for dentists, it is the key to the success of your business. Without an effective marketing campaign, you’re likely going to have a hard time bringing new patients in and making your practice grow. With effective marketing, you can reach your target audience, put your practice in front of them, generate word-of-mouth referrals, and get a thriving practice as a result. Here are some top dental marketing tips from the experts that will help you bring new patients to your practice.

Also, keep in mind these mistakes new dentists should avoid if they want their practice to grow and thrive.

Referral  Programs

70% of new patient growth comes from patient referrals. Word-of-mouth is the most powerful form of advertisement. When someone is looking for a dentist, the first thing they’re most likely to do is ask around. By introducing a referral bonus program, you give an incentive to your patients to recommend you.

Your patients don’t usually see dental practices as growing businesses in need of new patients. Hence, by introducing a bonus system, you put your name at the top of their mind so when someone in their social circle talks about dental hygiene and dental problems, they quickly recommend your name.

Under this program, you can give a bonus service, product or a special discount if a patient recommends your service to a friend and if that friend comes in to see you. To spread the news about the program, hand out referral cards at the office or tuck the message in your practice mailings.

Market to women

Women are responsible for 90% of all dental buying decisions. They are powerhouse consumers who want to make informed decisions for their families. Hence, when making a marketing strategy, keep this important fact in mind and make sure all your marketing material is attractive to your women audience, including your website.

Neighborhood Community Newsletters

The most effective primary target audience includes the people and communities that live within close proximity of the business. It’s important to make sure your business has a positive community image. Sending out a neighborhood community newsletter can really help further your credibility and lead to more community engagements.

Another way is to send postcards to prospective patients in the neighborhood. Tyler Brown, a marketing specialist at DentalMarketing.net reports that on every 5,000 postcards they send, they get an average of 35 phone calls, which leads to 7 new patients.

Marketing to Kindergartens in your Area

Another great way to get parents and especially the female head of the family engaged is to market kindergarteners in your area. Hand out free toothbrushes to children in kindergartens along with a card that sends a message to parents about when they should schedule their child’s first appointment, along with your website address to get more information and a special offer on dental services. Also include your advice on dental hygiene of the child to enhance your credibility.

Focus on local SEO

When it comes to SEO and getting your website to rank on search engines, the most effective internet marketing strategy that brings results is to make your website rank for local keywords. That means when people type up “dentist in Long Beach”, they find you in the search results.

Make News

To really put your name in front of the thousands of people in your local community, create local PR. You may host an event or start a program that stir up waves and give you headlines in the local newspapers and magazines. Your local community should know you by the PR you create and by your marketing activities.

Use videos in your marketing campaign

Videos are the most powerful form of media content right now and they’ve already taken the place of lengthy, stringent content. To make the most out of videos, upload them directly to your Facebook page and also on your website. Consider boosting the videos on Facebook through a strategic demographic plan. The boosts may cost you around $25 but will help you reach thousands.

Send your Clients text and Phone call Reminders

Your existing clients are your most valuable resource that can help you increase your revenues. To make sure your clients don’t miss an appointment, send them a simple text message or a phone call. Studies have shown that sending text messages reduces the number of missed appointments by as much as 50%.

Hiring A Digital Marketing Agency

Due to the high competition in the online world, it’s very important that you consider hiring a digital marketing agency to help you in competing with the other players in the industry. In addition to helping you get ahead of your competitors, an agency has other benefits which include:

Coming Up With Campaigns

The agency will work with you and come up with a marketing campaign that will help you in pushing your business ahead. Part of the campaign includes: coming up with a promotional theme, determining the right site to advertise on, negotiating the advertising prices and coming up with an advert to use in the campaign.

Technological Expertise

Digital marketers are very knowledgeable and are always up to date with the latest technology. They also know what to do to push your business ahead and outdo your competitors.

Market Research

As a business owner you might not have time or expertise to do research. Digital marketing agencies have the right tools and skills to do the legwork and help you in coming up with the right target market. The agency will also help you in coming up with the key demographics and ideal advertising strategy that will be attractive to your target customers.

Branding

As a business owner you know how important it is to brand your business. An agency will help you in coming up with a great logo and other great design features that will become part of your business. The agency will also help you in pushing your brand and place it in front of your target customers.

Economical

When you hire an agency you tend to save both time and money. Since you don’t have the experience to do the marketing tasks, you will have a steep learning curve which will take you a lot of time to master. This isn’t the case when you hire an agency. The agency will do the work within a short time thus you will see the results very fast.

Digital marketers are also cost effective when you hire them to do all of your work.

Best Marketing Strategies

 

Maximize What You’re Already Doing.  You have what I call “critical mass and velocity.” You have all these activities going on.

You have sales people. You have ads running. You have people calling. You have word of mouth, phone calls, customer service. You have all these contact and impact points.

And you must, first of all, maximize what you’re currently doing before you can go out and rebuild your organization. And you can’t maximize what you’re currently doing if you don’t break it down to its core processes. Because only when you do that can you measure, can you quantify, can you improve.

So you have to figure out what you’re doing right now, and break it down to its core driver. And that means, if you’re doing selling, you have to realize how well you’re doing at opening new accounts. How well are you doing at targeting the media? How well are you doing during the average hour?

How well are you doing in different kinds of categories? How well are you doing at different product sales? How well are you doing at different geographies? Because until you know how you’re doing you can’t maximize your performance.

You can’t maximize the performance of the methodologies behind all of those categories you’re going to now measure and monitor, until you first examine and evaluate all the higher performing options and opportunities out there. And you can’t do that unless you decide you’re going to travel outside of your industry.

You have to carefully evaluate and borrow the success processes, thinking and approaches from all kinds of industries other than yours.

Because if all you do is try to monitor and emulate what people in your industry are doing, you’re going to be limited to incremental and linear growth.

Marketing and innovation are the two greatest levels you have. You have to be resigned and committed to engineering breakthroughs. Innovation is not necessarily high tech, although it can be. Innovation is bringing greater advantage to the client that the client perceives and values. It can be the simplest, most mundane, most non-technical value added imaginable.

I spend a lot of time studying the most successful performing companies in their category. What I’ve learned in analyzing them is that they tend to be the companies that engineer and introduce the most consistent, quality breakthroughs. And they do it on a continuous basis in the areas of strategy, marketing, innovation and management. So you have to be committed to engineering breakthroughs.

Every business has hidden assets, overlooked opportunities, underperforming activities, undervalued relationships, untapped resources and intellectual capital. And until you commit, to monitor, to examine, to mine those on a continuous basis, you’ll never maximize your performance income or profit.

It is very important psychologically to produce short-term wins. It’s important to get them to validate that the course you’re on is correct. They don’t have to be big victories, although they tend to create, in combination, extraordinarily substantial results when the exponential impact applies.

But you have to be committed that every month you want a windfall.

It could be a market windfall, a strategy windfall or a sales windfall. But you have to be committed to that as an objective and a goal that you must fulfill every month.

ENGINEERING SUCCESSES INTO EVERY ACTION YOU TAKE OR DECISION YOU MAKE

Most people are reactive, and not pragmatic. They’re not logical. They’re not strategic. They’re reactively tactical, and it’s the worst thing in the world. You have to learn to take a deep breath and reflect, and be much more systematic and much more global in the way you look at all the integration of what’s going on in your world.

MULTIPLE PROFIT SOURCES

You must build your business on a foundation of Multiple Profit Sources instead of depending on one single revenue source. Why grow incrementally or linear if you can grow geometrically and exponentially with the same time, effort and capital.

Let geometry work for you. Geometry is not 2 + 2. It’s 2 x 2 x 2. It’s basically bringing three different factors, or more, together. You have to bring continuous processes to work for youa foundation of multiple profit sources.

Best Marketing Consultant

The Best Marketing Company must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and quickly. There must be absolutely no doubt that the company is capable of offering quality packages and SEO at very affordable prices.

Choosing the best marketing consultant or specialist for promoting a product or service that is in the research and development stage is an important activity that needs to the considered by many new and existing businesses. The marketing specialist or consultant plays a vital role of taking the product out onto the market in the most efficient and cost-effective way.

Therefore the business and the product owners have to give equal importance to hiring a marketing specialist as they give to the research and development of the product. Both should go hand in hand.

There are certain steps to be followed when choosing a good edmonton marketing company for promoting the business product. Members of the business should form a panel that screens marketing specialist or consultants. The first thing the panel should do is to have a face-to-face discussion with the prospective marketing consultant. During the discussion the group should find out about the past record of the marketing consultant and the marketing strategies they have framed in their earlier assignments.

The best marketing consultant is also one that will explain the strategies that worked and the strategies that didn’t work when promoting various ranges of products. This will check the genuineness of the marketing consultant. If the consulting organizations say that the all the strategies that have formed have always worked for the business, then it not the actual truth. Marketing strategies are fool proof.

With your business most probably have a small staff in comparison to your business and they may not have the comprehensive knowledge of the goods and services you offer. They will have the broad general knowledge but they likely cannot assist you put together a complete and efficient marketing plan. By hiring the best marketing consultant, you are not only getting that upward push in business but also their personal knowledge too. Once your marketing project is finished, you will have learned some important information to uphold your force in sales.

The simultaneous need to uphold a quality customer service and to make sure that all the internet marketing needs of the clients are met, will also be non-negotiable. To enhance reach and credibility, clients need to be coming from local regional and preferably international areas as well.

In this respect, clients should be assisted in setting up from scratch, essentials like Google Accounts, Keyword building and preparing for SEO and Social Media Marketing. Exceptional customer relationship management or CRM is therefore crucial for online success.

Any reliable Marketing Consultant should provide expert guidance in choosing from a variety of internet marketing techniques and strategies to suit the type of the business the client is trying to market. It should be easy for their clients to get the best returns out of the advertising done on the Internet and also for the best price available on the market.

Beyond just pure marketing, the service provider should take care and give due consideration for the growth of the client company, and preferably provide a dedicated account manager as well. Affordable Internet Marketing is always an issue, especially for the smaller business owner, and the main task of online consultants is to contribute towards the steady growth of the business.

Growth needs to measurable via an increase or boost in online traffic by using different methods like Google keyword building, mini-site building,  social media marketing, Pay per Click, and other legitimate SEO strategies and tricks.

It is all about providing a cost effective online campaign which will then allow any business to be found easily and quickly within the search engines.

This will then improve the monetary returns on investment and the awareness of your business within the sector that you market.

We know that everyone wants the best results for their business it is only by referrals and successfully proven results from all previous clients, that online marketing companies can provide the assurances of their competency.

In a highly price sensitive market like today, there needs to be various options available to address affordability of packages and service. There must be a strong belief in giving the best customer service and over-delivery on excellent quality of work.

It is about time that online entrepreneurs become savvier, and demand true value for money. There are many online crooks around, who prey on gullibility and ignorance, which ultimately leads to loss of market share and also loss of income.

Let us always take note of the adage that states, “Buyer Beware” which boils down to conducting a thorough due diligence before engaging an online service provider.

If you’re business lacks the resources of an established marketing department or even the expertise, don’t let it stand in the way of executing your strategy. Help can be readily available from a strategic consultancy that will assist in marketing your company without the permanent staffing overhead. In fact these external consultants are far more compelled to deliver results as their business relies and thrives on giving their customers what they want.

Think of them as an expert outsourced marketing department that is there to deliver value and results and they can be a useful part of your business, helping you to plan deliver an effective working strategy.

There are basically two types of marketing consultant companies which range from individual consultants to much larger agencies. You may be surprised by the results that these two extremes can deliver and the cost differences and it is why many small to medium sized business work with freelance consultants as they provide the same if not better marketing skills than there larger counterparts and without the huge price tag.

However, that does not preclude larger businesses from using freelance consultants. In there case they would probably need more than one consultant to deliver different components of the plan due to the size and scope of each step.

Developing A Strategy

Whether you are not sure where to start or have an outline of where you would like to go, many SME business are not sure how to put the whole thing together and get it delivered as they are too bust with the day to day running of the company.

Once you have a plan though, things get much easier as you have a track to run and focus on and this is where your consultant can help deliver that much needed focus and distill the early marketing ideas into a written working strategy which is built between you and your new marketing partner.

Each step in the plan will have some kind of reasoning behind it which will usually be founded on research, performance metrics or financial data that your consultant will help you to establish and together you will fine tune the plan so that you have a way of actually reaching your desired goal, founded on rock solid reasoning.

 

Offline Marketing Strategies

Online Marketing can be referred as another tool for digital or internet marketing. It is the marketing of your brand and products through digital media, that is, the Internet using various tools and sources of media.

The most important thing is to create a brand reputation which helps you to drive maximum sales. Also reaching out to customers have become easier through online media which encourages engagement with your customers.

Content Marketing

It includes posting blogs, eBooks and interesting content on the web. Basically, it is the marketing of the content that you post on your website including infographics and videos. If the quality of the content is worth reading and sharing, then no doubt people will start reading your blog which will build a brand and quality reputation. This also helps you to get organic traffic.

Social Media Marketing

As we know people are more active on social media platforms like Facebook, Twitter, Instagram, Pinterest, and others. Using social media to market your content and brand increases brand awareness and website traffic. Posting updates on social media go viral within seconds. Also, responding to complaints, requests, and praise becomes easier.

Email Marketing

According to research, it has been noted that people check their emails 8 or more times a day. Email Marketing is leading the way for sales by sending helpful, relevant messages to the email contacts that have subscribed to receive emails from you. It helps to keep your customers engaged with your company and build brand loyalty.

Online Advertising

Advertising through digital medium involves publishing your ads on various websites, social media platforms and even on search engines like Google, Yahoo and Bing. It is generally paid or performed on the commission basis as pay per click on third party websites. You can also use Google AdWords as well. It also helps to gain website traffic and deliver marketing messages to the right customers.

Online Surveys

These can be sent as web forms, generally on email or you can create a page on your website for the survey form. It stores the database with answers which act as analytics to your brand. This helps to examine and evaluate the reputation you are building with your customers. You can improve by knowing the flaws in building your brand reputation.

Digital Marketing Services

Digital online marketing is not as easy as it seems to appear, it requires lot of skill and advanced technology to make your campaigns effective and successful.
Apart from the pull and push forms of digital marketing, a agency also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others.

Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. Reputed internet marketing agencies will go beyond the basics and give you the right advice and techniques for your business.

They use sophisticated systems to give you flexible, measurable and highly reactive digital marketing services. Therefore, whether you own a small business or a large business, these internet marketing agencies offer the most effective email marketing campaigns and other online business services at very affordable prices.

It is important that you choose the best digital marketing agency because they are necessary to help you get exposure and presence on the internet for your company. When choosing one you should try for one that is local and is based near where your business is located. By doing this you will save effort and time traveling to the marketing agency. It will also be easy to communicate quicker and easier instead of adding confusion to your instructions by using email or the phone. With the age of the internet, it is important that the digital marketing agency you choose is competent.

Before talking to potential internet marketing company, you should list your goals and key result areas that you would like for the marketing agency to work on.

Make a short list of four or more good agencies and call for a one-on-one consultation to share your list with so you can see how they will answer your questions and if they can give you the key results you want. After the consultations, conduct a comparison of the offerings and capabilities each of these agencies with your company’s budget and marketing goals.

Once this is done you should be able to select the agency that best suits your needs. Most firms when looking for a digital marketing agency are looking for an agency that will give you social media marketing, mobile marketing, SEM, creating a blog, SEO and much more.

Marketing Consultant To Help Your Business

Marketing consultants provide many services to businesses you might consider if you are seeking help with your online business. These marketing efforts include creating hype about your business, providing content, and more.

Marketing consultants are the best solution if you want to get the word out about your business. This is because they will practice techniques like social bookmarking and networking efforts. They will also practice writing articles about your business and post them to social sites that allow free posting.

They will provide email campaigns to useful leads of people. All of these efforts will create hype about your business that will generate a lot of traffic to your business. People will be excited about finding out about your company.

Marketing consultants can also take a look at the web pages for your online company and verify if it is set up properly. You might have problems with your site that are a deterrent to customers. They can also help with providing SEO content on your site that will help with search engine rankings too. This is important and it will eliminate paying search engine companies for ranking by bidding on certain keywords.

Marketing consultants know exactly what it takes to survive in the World Wide Web today as a business. If your company is suffering and you are about to shut down your site you might consider hiring a consultant as a last attempt. You would be surprised with the turnaround of your business and you might even reconsider.

Consultants can help you achieve the goals you want to with your website and your products online. The costs are much cheaper than you would expect for marketing in the real world. Marketing consultants are the best option for anyone who wants to bring in more traffic to their site by online marketing efforts that are effective with the communities on the Internet today.

This professional works with organizations and businesses on a per-project basis and is usually self-employed. Some may work with consulting firms.

To become a good marketing consultant there are certain personality traits you should have, whether you are just starting out as a marketing consultant or been working as one for several years. In today’s business world, firms sometimes are forced to lay-off or let go employees. Although having these personality traits will not guarantee that you will always have a job they can weigh in your favor if there is a cut at the firm where you work.

• Have enough experience, which does not mean that all of your experience comes from working as a marketing consultant. Experience can include being able to work difficult clients and keeping them happy and a client of your firm, understand what the client wants, etc.

• Outgoing personality-this means that you are comfortable “putting yourself out there,” You have the self confidence with meeting new people, building new client relationships, networking, selling yourself to clients and proving that you can produce what you tell your clients you will do. It also means that you are a motivated self-starter and will work to bring new clients into the firm without being reminded or told that is your job. You also have to like people.

• Plenty of connections that will enable you to bring new clients to the firm or if self-employed you have the connections to build up your client base and bring in more income.

• You need to have money sense and know when it is okay to take a risk. Most marketing consultants are paid on commissions and if you are just starting out as a self-employed marking consultant you need to make sure that you have the funds to stay afloat until you get your first client. Even if you work for a consultant firm times could be slow and you are not getting the commissions as before so you need to make sure that you have money set aside just for these times.

• Strong work ethic because being a marketing consultant does not you will have the normal nine to five working hours. You have to be available when it is convenient for your clients sometimes, you may have to work late nights, weekends, and maybe even early mornings. You also have to have the self-discipline to set your own hours and work them, understanding that may be situations where there is an emergency meeting you have to attend or have to change your schedule for a client

• Be willing to take work home with you, especially if there is a deadline or a client wants to make changes in their marketing strategy.

How to Get Customers

How to Get Customers to Purchase Your Products

Regardless of what kind of business you do, every business person needs to know how to get customers. This will ensure that you get more sales from the business.

Want to learn the faster ways of getting customers?

-Give a little and you will get a lot:

If you want to, try giving people free samples of the products that you are selling. You should go a step further and ask these people to show them to their friends if they are satisfied and pleased with what they see.

These free samples could either be free consultations where you explain to them about what you do or in the form of a newsletter that has tips and hints about your business.

-Always ask for feedback from people even if they do not buy any of your products:

Even though this sounds like a disappointing thing to happen to anyone, do not be discouraged. This can help you get customers since you will learn from these feedbacks. You will know what you need to make changes on so that you may increase your sales.

-Look at your competitors’ work:

This will help you figure out what they did to get customers. You will never know, what worked for them might just work for you too.

-If you want to succeed in getting customers, use several ways and not just one:

To increase sales, you have to communicate to your customers about your products in various ways and from different sources. The more times they hear about you, the higher the chances that they will purchase your products when they are in need of them.

-When you hear of an event that is sponsoring your kind of product, ensure you attend it if you get a chance to:

You can communicate with the organizers of the event and persuade them to give your products as a price during the event, after which, they would have to include you in their promotions.

-Ensure that you have a place in Google:

To get customers, you have to list yourself in various article directories. Ensure that the website address that you give is the right one.

-Rather than using one big ad, use numerous small ones:

If you notice that almost everyone in your type of business is using a certain ad in getting customers, use the same one for your business. However, use smaller ads as this will be spread to many people than those of your competitors.

Edmonton Marketing Agency

Reasons Why You Should Hire Marketing Agency Edmonton

It’s a fact that the future of marketing is digital. While you can market the product/services on your own, you are highly discouraged from doing it. The best way of going about it is hiring a digital marketing agency. The benefits of hiring an agency include:

Save time and money

If you are a small business owner chances are that you are too busy. You have meetings to attend to, phone calls to make, and other business issues. This leaves you little to no time to concentrate on the marketing aspects of the business.

When you hire a marketing agency you don’t have to worry of marketing your business as you will have left the work to professionals.

It might sound absurd saying that you save money when you hire an agency to market the business for you, but its true-you save money.

If you were to hire an in-house marketer, you will pay him/her up to $70,000 a year. Hiring an agency costs a fraction of that amount.

You achieve results fast

When you are handling the marketing part of your business you most likely don’t know what works and what doesn’t – you are gambling and guessing. This results to you making many mistakes before you see results.

Digital marketing agencies specialize in marketing; therefore, they understand the inns and outs of every niche. Since the marketing mediums change every day, the agencies keep up with the mediums and ensure that they work with the best and most effective medium in the market. Due to this, you see results fast.

Save on technology and tools

To undertake effective business marketing you need to have the right tools to monitor your accounts, track data and undertake other marketing tasks. As a small business owner, you most likely can’t afford the necessary tools and technology.

When you hire an agency you not only save time and money, you also save on purchasing marketing tools and technology. The tools which can get expensive especially when you have to upgrade them.

Professional experience

The Edmonton marketing agency is run by educated, trained and experienced professionals. When you hire the agency you bring the knowledge into your business. This results to fast growth of your company.