Dental Marketing Strategies

Best Dental Marketing Strategies For Dental Offices

To become successful in the business of dental marketing means developing and creating a “gameplan”. Now, what do I mean by this? Well, it refers to developing a game plan that would help you in doubling new patients in your own dental marketing business. Take note: the more new patients that you have, the more chances of success there will be for you in your business. Developing this idea or strategy is one way to be on top of the dental marketing business.

Dental offices, like most other small business across America, are facing new challenges in today’s tech-savvy marketplace. Patients are no longer looking for their dentist through word of mouth referrals or because it is the closest office to their home.

Today’s patients take a consumer-based approach to choosing their dentist just like they do with other major buying decisions like buying a car or choosing a babysitter.

Dentists who run their own practices are great at their craft, but most have very little knowledge about marketing. A dental practice that has little to no knowledge of marketing will face many challenges like these:

There’s just more dentists out there – There are 6 times as many dentists today than there were 60 years ago. Meanwhile, the US population only went up two times between 1950 and 2010.

Patients read more information about their dentists before inquiring – There is a lot more information on the internet about dentists than before. Today, dentists can be reviewed on social media sites like Facebook, Yelp, and Google reviews. A dental practice is at a position of weakness if it can’t moderate or have control of its social media presence.

Prices are dropping – Many, if not most dental procedures are paid with health insurance proceeds. But when patients are about to undergo major procedures, they are going to shop around. With many more dental practices around today than before, you will also compete against others on price. Furthermore, some people are traveling abroad to get dental work done.

Digital Marketing ROI can take time to recoup – Over 93% of all marketers say that they find it difficult to deliver a measurable ROI. For example, you could invest money into SEO for your website. But it will take several months before you start seeing a noticeable increase in your search results and web traffic. Many dental practices are hesitant to invest in something that does not have quick results.

Using the below infographic, you will learn how to get caught up with the essentials needed to market your practice and build your patient base. This guide includes:

Writing a marketing plan – Before you start anything, it’s important to outline what your practice does, who you will target, and what sets you apart from your competition.

Website development – Many practices, including yours, may have a website. But it’s also important to have it optimized for mobile traffic and with landing pages to convert your visitors to leads. You also will learn the importance of keeping track of your data.

Use content to attract your future patients – When you write engaging blog posts or post informative videos about your practice, you become a thought leader within your field. Also, your future patients will be intrigued about what you have to offer them.

In dental marketing, having goals on the number of new patients that you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then in time you will be able to add more new patients to those fixed number of patients ( let’s say from 3 patients, you will be able to increase them to 4 or 5 patients in a month).

Goal The Type of Patients You Want To Have:

Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is from a certain kind of profession.

Goal The Number of Referrals You Want To Make:

As you satisfy your new patients with your services, chances are the number of patients that you have set for in a month will increase… and this is through their referrals. These referrals are the patient’s friends, relatives, etc. Your patient would tell themselves, “Hey, I’m very satisfied with the services that my dentist is giving me… so I would definitely introduce them to my family and friends!” With this, you surely be able to gain more success in your dental marketing business!

Goal The Expected Worth of Each Your Patient:

Now, you set the expected price for each patient that you have, or what we call the “lifetime value of each of your new patient”. Let’s say for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, etc. This kind of planning in dental marketing can help you set how much income you would have within a month, and also within a year.

So as you go on with your dental marketing business, keep these goals in mind. Remember, having a good game plan will always give you success in your business!

Marketing Ideas For Dealerships

Latest Marketing Ideas For Dealerships

Certainly, automotive dealerships have also faced rough business conditions as fewer people are buying cars. Even interested car buyers are having a harder time securing credit. J.D. Power’s has estimated that vehicle sales in 2017 decreased to 13.2 million sold, compared to a 2015 total of 16.1 million.

Many dealerships will close in 2017. Those who survive the downturn in our economy, will be those who are leaner, have secure financing in place, or are self financed, and who have leveraged the efficiencies and promotional opportunities available on the Internet and reinvented their business to be better aligned to what customers expect.

Migrating marketing budgets from offline media to online media

Taking digital pictures of your car inventory, posting cars on online vehicle listing sites, such as AutoTrader, directory listings such as Yellow Pages, and online classified listings from your local newspaper are marketing programs that have migrated from the offline world to online.

A fair question to ask in this situation is, “How effective is this online program compared to online programs that began on the Internet, instead of in the offline world”. And as above, what value are you getting from each of these media? Brick and mortar companies can be guilty of shifting a brick and mortar mentality to their Internet presence, and as a result, not being as nimble and seamless as a company 100% Internet based.

On the other hand, perhaps the expertise about the auto industry that they bring to the online environment outweighs any disadvantages they have when trying to operate on the Internet. Some questions you might consider:

Is your online classified listing on the local newspaper’s website as effective as a listing on craigslist?

When you search for a local company, do you go to Google or to YellowPages.com?

Are you getting high quality leads from the online vehicle listing services?

Does it still make sense to employ the services of a company who takes digital photos for car dealers, instead of leveraging the easy-to-use mobile, wireless Internet PDAs that are available today?

When looking at online marketing budgets, there are many ways to increase the visibility of your dealership and vehicle inventory. How much you spend can be a function of the number of vehicles you list online and where they are listed.

What it means to be an automobile dealership may change in the next 5 to 10 years. Certainly dealership Internet sales will become more and more important as dealerships work to stay relevant in the future. You already hear about car manufacturers consolidating their dealership network. Consumers can bypass dealerships and effectively negotiate their own deal through a few clicks of their mouse as individuals buying from other individuals is easier than ever before.

More and more car buyers are comfortable with buying a car on eBay from another location and having it shipped to them. The consumer in 2017 would prefer to buy a car differently from how most are being sold today. The popularity of online vehicle listings demonstrates increasing consumer confidence on the Internet. As indicated above, the best word to describe the new car buyer today is INFORMED. Before they step foot on your lot, they have done initial research about the car, and perhaps your dealership.

They come armed with an understanding of what you paid for the car, what their trade-in is worth, and the service history of the model they are considering. They’ve looked at Consumer Reports, researched at kbb.com and edmunds.com, and will probably purchase a Carfax report prior to closing a deal. Dealerships have done a pretty good job in the last several years of putting information about their vehicles on their dealer website and at various online vehicle listing sites.

And there’s plenty more they could be doing to separate their dealership from their local competition. I describe two ways to differentiate the car buyer’s experience and increase the profile of your dealership and your inventory. The first strategy is to enhance the visibility of your vehicle listings. Enhancing the visibility of the dealership online is a second strategy, often ignored at many dealerships.

Enhancing The Marketing For Dealerships By Increasing the Visibility of Your Online Vehicle Listing

Give them the information they seek before making a buying decision. Inform them. Get them to trust you. Make your listings stand out compared to your competition. Let’s take a look at each one of these ideas separately.

When considering the online listing of your inventory, it is important to remember that your customers like online vehicle listings that are visually appealing and give them lots of information about the vehicle. Some effective ways to enhance your vehicle listings include:

Pictures, pictures, pictures – that showcase exterior, interior, and special accessories. High quality pictures of car inventory can attract a consumer’s attention and showcase an individual vehicle. You can also include “canned images” in your picture directory that give prospects information about your dealership, such as awards, and local notoriety.

A detailed description of the car, listing those things that differentiate the car first. In general, most people today expect AC, power steering, power windows and locks. What is it about your particular vehicle that is unique, or interesting, or can differentiate it from other vehicles?

Vehicle Videos – Showcase the vehicle with a video that provides details that cannot be captured with pictures. Again, you are increasing the user’s comfort level with the vehicle. Most online vehicle listing sites accept video descriptions of the vehicle.

Text Descriptions on the Vehicle Photos – Some dealers help their vehicle pictures come to life by using text annotation tools in Paint or Photoshop. This capability has been automated for the automotive industry by at least one software provider in the market.

Graphical Vehicle Report – A visual illustration of the car with capability to document details about the exterior, interior and mechanical condition of the car. Convenient point and click reporting simplifies the complete online listing and provides comprehensive vehicle condition report to prospective buyers.

Guarantees – Give the online buyer confidence in the vehicle and trust with you. Do you certify your pre-owned vehicles or offer other warranties from your dealership, or offer car history reports from CARFAX?

Enhancing The Marketing For Dealerships By Increasing the Visibility Of Your Dealership Online

The second strategy, enhancing the visibility of your dealership, is many times an overlooked opportunity to enhance your online presence. Your success increases dramatically when you have a website that is compelling, strategically structured, and designed to be another sales channel for your dealership.

Innovative dealers are finding their dealer website to be the MOST IMPORTANT sales channel for their dealership. Beyond a compelling website, maintaining high visibility and ranking on the major search engines can absolutely redefine the overall success of your Internet presence.

When your customers use a search tool, they are in the mode that they WANT to see what you are offering and what you have to say. You want to improve your visibility on Google and yahoo, and ensure that people find you before they find your competition.

Strong visibility can translate to getting on the first page of a Google search and can be very effective in helping car shoppers find your website online. As Internet sales for dealerships become increasingly important, maximizing the local visibility of your dealership will matter more and more.

Best Digital Marketing Agency

Finding The Best Digital Marketing Agency

It is important that you choose the best digital marketing agency because they are necessary to help you get exposure and presence on the internet for your company. When choosing one you should try for one that is local and is based near where your business is located. By doing this you will save effort and time traveling to the marketing agency.

It will also be easy to communicate quicker and easier instead of adding confusion to your instructions by using email or the phone. With the age of the internet, it is important that the digital marketing agency you choose is competent.

Before talking to potential internet marketing company, you should list your goals and key result areas that you would like for the marketing agency to work on. Make a short list of four or more good agencies and call for a one-on-one consultation to share your list with so you can see how they will answer your questions and if they can give you the key results you want.

After the consultations, conduct a comparison of the offerings and capabilities each of these agencies with your company’s budget and marketing goals. Once this is done you should be able to select the agency that best suits your needs. Most firms when looking for a digital marketing agency are looking for an agency that will give you social media marketing, mobile marketing, SEM, creating a blog, SEO and much more.

Edmonton Marketing Company Agency

The Internet marketing business is a booming industry. Individuals who have started from scratch became among the successful Internet marketers who capitalized on their Internet-connected personal computer unit, basic knowledge on Internet marketing, wildest imagination, creativity, and some self-confidence just to earn the money that they want.

They are not afraid of the possible losses they might incur along their Internet marketing career. All they have in mind is just there is always a tomorrow that will give them the chance to fulfill their goals they have missed the previous days.

Fortunately, they did it.

Because of their hard work and determination in earning through Internet marketing business, the industry has flourished rapidly due to the increased offerings of various products and services for lower prices. Aside from the increased volume of online shoppers over the Internet, the industry opened its doors for aspiring Internet marketers to grab a huge slice of the luxurious Internet marketing business.

With several noted benefits such as 24/7 availability, international coverage, and low start-up costs, Internet marketing became the key to business growth not just on a consistent but also on an exponential basis. Just imagine generating $40,000 last month and jumping to $50,000 this month.

Despite of the opportunity of earning huge amounts of money from Internet marketing, there are still online entrepreneurs who do not have the capability and sufficient knowledge of making their sites sell to the public, mainly because of the very stiff competition rocking the Internet-based marketing industry. Even the site that is designed carefully with a shopping cart and inventory listing facilities, if it is not generating web traffic, the site can be considered as a total failure so as the effort of the website owner to earn on Internet marketing.

At this point, the services of an Internet marketing agency must be an important factor to consider. In exchange for a corresponding fee, they will help you increase web traffic to your websites, thus increasing your chances of earning more.

Such Internet marketing agency can do it in several ways such as affiliate marketing programs, pay-per-click (PPC) advertising schemes, and search engine optimization (SEO). Although you are relatively familiar with these marketing concepts, you still lack time and expertise to perfect the concept. The Internet marketing agency, through their business marketing consultant and technical people, will be the one to apply the necessary strategies for your site to build necessary traffic and increase generated sales along the process.

Here are some other tips to help you choose the right digital marketing agency.

Experience-when you hire a digital marketing agency, they should have a considerable amount of experience in this field.
Look to see if this marketing agency has implemented successful marketing strategies for a company in an industry similar to yours.
You should also look at the quality of each agencies work before you finalize the contract
You should look at the employees of the company to see their qualifications and experience because you want your firm in good hands.
Look closely at the package of services this agency is offering. Many times, they will provide the right website design, mobile and email web solutions, online marketing, SEO and SEM, copy and content writing and more.

• Checkout their website, social media pages, and the blog and see how they have implemented their marketing society. See that everything is updated.
• Check out the reputation of the digital marking agency you are considering let handle most of the case.

These are just some of many things to look at before hiring a digital marketing agency. Take your time to learn about the agencies you are considering hiring before making the final decision.

Digital Marketing Agency

Why the Focus on Digital Marketing Edmonton Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Marketing Edmonton Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts

It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

Digital marketing is a platform that accelerates the marketing activities to a different level that provides the organization ample enough opportunity. Thus, a digital marketing platform operates under using digital technologies and the primary and the most effective medium is the internet. This therefore helps the organizations to attach with a million customers within a short span of time.

Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization and e-mail marketing. Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer engagement.

Now the main title of the article used to focus on the digital marketing and its impact or the effect over consumer perception. Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process.

These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively.

Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand image.

While conducting a digital marketing process, it is very essential to maintain the proper pace and quality. This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services.

The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness.

Attracting New Patients To Your Dental Practice

With the high cost of new patients, you need effective marketing programs and you always should be to ensure the long-term success of your business and to grow your dental office. There are many things you can do to get exposure for your dental practice such as newspaper ads, bus stop ads, Google AdWords etc. however these methods will be costly and yield much poorer results than some alternative forms of guerrilla marketing and more modern marketing methods that will be much better investments for your dental office.

When it comes to marketing for dentists, it is the key to the success of your business. Without an effective marketing campaign, you’re likely going to have a hard time bringing new patients in and making your practice grow. With effective marketing, you can reach your target audience, put your practice in front of them, generate word-of-mouth referrals, and get a thriving practice as a result. Here are some top dental marketing tips from the experts that will help you bring new patients to your practice.

Also, keep in mind these mistakes new dentists should avoid if they want their practice to grow and thrive.

Referral  Programs

70% of new patient growth comes from patient referrals. Word-of-mouth is the most powerful form of advertisement. When someone is looking for a dentist, the first thing they’re most likely to do is ask around. By introducing a referral bonus program, you give an incentive to your patients to recommend you.

Your patients don’t usually see dental practices as growing businesses in need of new patients. Hence, by introducing a bonus system, you put your name at the top of their mind so when someone in their social circle talks about dental hygiene and dental problems, they quickly recommend your name.

Under this program, you can give a bonus service, product or a special discount if a patient recommends your service to a friend and if that friend comes in to see you. To spread the news about the program, hand out referral cards at the office or tuck the message in your practice mailings.

Market to women

Women are responsible for 90% of all dental buying decisions. They are powerhouse consumers who want to make informed decisions for their families. Hence, when making a marketing strategy, keep this important fact in mind and make sure all your marketing material is attractive to your women audience, including your website.

Neighborhood Community Newsletters

The most effective primary target audience includes the people and communities that live within close proximity of the business. It’s important to make sure your business has a positive community image. Sending out a neighborhood community newsletter can really help further your credibility and lead to more community engagements.

Another way is to send postcards to prospective patients in the neighborhood. Tyler Brown, a marketing specialist at DentalMarketing.net reports that on every 5,000 postcards they send, they get an average of 35 phone calls, which leads to 7 new patients.

Marketing to Kindergartens in your Area

Another great way to get parents and especially the female head of the family engaged is to market kindergarteners in your area. Hand out free toothbrushes to children in kindergartens along with a card that sends a message to parents about when they should schedule their child’s first appointment, along with your website address to get more information and a special offer on dental services. Also include your advice on dental hygiene of the child to enhance your credibility.

Focus on local SEO

When it comes to SEO and getting your website to rank on search engines, the most effective internet marketing strategy that brings results is to make your website rank for local keywords. That means when people type up “dentist in Long Beach”, they find you in the search results.

Make News

To really put your name in front of the thousands of people in your local community, create local PR. You may host an event or start a program that stir up waves and give you headlines in the local newspapers and magazines. Your local community should know you by the PR you create and by your marketing activities.

Use videos in your marketing campaign

Videos are the most powerful form of media content right now and they’ve already taken the place of lengthy, stringent content. To make the most out of videos, upload them directly to your Facebook page and also on your website. Consider boosting the videos on Facebook through a strategic demographic plan. The boosts may cost you around $25 but will help you reach thousands.

Send your Clients text and Phone call Reminders

Your existing clients are your most valuable resource that can help you increase your revenues. To make sure your clients don’t miss an appointment, send them a simple text message or a phone call. Studies have shown that sending text messages reduces the number of missed appointments by as much as 50%.

Best Marketing Consultant

The Best Marketing Company must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and quickly. There must be absolutely no doubt that the company is capable of offering quality packages and SEO at very affordable prices.

Choosing the best marketing consultant or specialist for promoting a product or service that is in the research and development stage is an important activity that needs to the considered by many new and existing businesses. The marketing specialist or consultant plays a vital role of taking the product out onto the market in the most efficient and cost-effective way.

Therefore the business and the product owners have to give equal importance to hiring a marketing specialist as they give to the research and development of the product. Both should go hand in hand.

There are certain steps to be followed when choosing a good edmonton marketing company for promoting the business product. Members of the business should form a panel that screens marketing specialist or consultants. The first thing the panel should do is to have a face-to-face discussion with the prospective marketing consultant. During the discussion the group should find out about the past record of the marketing consultant and the marketing strategies they have framed in their earlier assignments.

The best marketing consultant is also one that will explain the strategies that worked and the strategies that didn’t work when promoting various ranges of products. This will check the genuineness of the marketing consultant. If the consulting organizations say that the all the strategies that have formed have always worked for the business, then it not the actual truth. Marketing strategies are fool proof.

With your business most probably have a small staff in comparison to your business and they may not have the comprehensive knowledge of the goods and services you offer. They will have the broad general knowledge but they likely cannot assist you put together a complete and efficient marketing plan. By hiring the best marketing consultant, you are not only getting that upward push in business but also their personal knowledge too. Once your marketing project is finished, you will have learned some important information to uphold your force in sales.

The simultaneous need to uphold a quality customer service and to make sure that all the internet marketing needs of the clients are met, will also be non-negotiable. To enhance reach and credibility, clients need to be coming from local regional and preferably international areas as well.

In this respect, clients should be assisted in setting up from scratch, essentials like Google Accounts, Keyword building and preparing for SEO and Social Media Marketing. Exceptional customer relationship management or CRM is therefore crucial for online success.

Any reliable Marketing Consultant should provide expert guidance in choosing from a variety of internet marketing techniques and strategies to suit the type of the business the client is trying to market. It should be easy for their clients to get the best returns out of the advertising done on the Internet and also for the best price available on the market.

Beyond just pure marketing, the service provider should take care and give due consideration for the growth of the client company, and preferably provide a dedicated account manager as well. Affordable Internet Marketing is always an issue, especially for the smaller business owner, and the main task of online consultants is to contribute towards the steady growth of the business.

Growth needs to measurable via an increase or boost in online traffic by using different methods like Google keyword building, mini-site building,  social media marketing, Pay per Click, and other legitimate SEO strategies and tricks.

It is all about providing a cost effective online campaign which will then allow any business to be found easily and quickly within the search engines.

This will then improve the monetary returns on investment and the awareness of your business within the sector that you market.

We know that everyone wants the best results for their business it is only by referrals and successfully proven results from all previous clients, that online marketing companies can provide the assurances of their competency.

In a highly price sensitive market like today, there needs to be various options available to address affordability of packages and service. There must be a strong belief in giving the best customer service and over-delivery on excellent quality of work.

It is about time that online entrepreneurs become savvier, and demand true value for money. There are many online crooks around, who prey on gullibility and ignorance, which ultimately leads to loss of market share and also loss of income.

Let us always take note of the adage that states, “Buyer Beware” which boils down to conducting a thorough due diligence before engaging an online service provider.

If you’re business lacks the resources of an established marketing department or even the expertise, don’t let it stand in the way of executing your strategy. Help can be readily available from a strategic consultancy that will assist in marketing your company without the permanent staffing overhead. In fact these external consultants are far more compelled to deliver results as their business relies and thrives on giving their customers what they want.

Think of them as an expert outsourced marketing department that is there to deliver value and results and they can be a useful part of your business, helping you to plan deliver an effective working strategy.

There are basically two types of marketing consultant companies which range from individual consultants to much larger agencies. You may be surprised by the results that these two extremes can deliver and the cost differences and it is why many small to medium sized business work with freelance consultants as they provide the same if not better marketing skills than there larger counterparts and without the huge price tag.

However, that does not preclude larger businesses from using freelance consultants. In there case they would probably need more than one consultant to deliver different components of the plan due to the size and scope of each step.

Developing A Strategy

Whether you are not sure where to start or have an outline of where you would like to go, many SME business are not sure how to put the whole thing together and get it delivered as they are too bust with the day to day running of the company.

Once you have a plan though, things get much easier as you have a track to run and focus on and this is where your consultant can help deliver that much needed focus and distill the early marketing ideas into a written working strategy which is built between you and your new marketing partner.

Each step in the plan will have some kind of reasoning behind it which will usually be founded on research, performance metrics or financial data that your consultant will help you to establish and together you will fine tune the plan so that you have a way of actually reaching your desired goal, founded on rock solid reasoning.