Advertising your services
At the moment, my company is accepting limited applications from companies interested in retaining our services. Yet, we continue to advertise our brand.
Even if we weren’t seeking new clients, we would never put our promotional campaigns on-hold. The more brands discover our work, the more likely they may be to work with us in the future.
Generally, this ongoing investment comes in handy when we are actively prospecting for new business as our ads help us keep our sales pipeline full.
When we advertise, we also gather data about how receptive potential clients are to ways we may phrase or position our offerings. With this feedback, we learn about how else we can communicate our business and promote our services so that when we are ready to take on new clients, we have the right copy and language prepared for the perfect sales pitch.
With a Marketing Consultant, everyone within the organization should know which brands are on the current client roster, what projects each team member oversees and where progress is on all of the business’ current initiatives.
Unfortunately, that is not always the case. The overhead costs of internal communications are huge because the team is not only responsible for providing reporting to clients but to their colleagues.
To manage this effectively though, a regular, all-hands meeting schedule is important, even if it is a 15-minute catch-up meeting every morning or an hour long team recap each week.