Best Methods On How To Get Clients
Use these tips and ideas to promote your own business or practice online, get more clients and increase revenue:
Have a Professional Website. In order to attract clients online, you need to present a very professional image online. People who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your business.
The web site should have professional look and feel and have information about your business, as well as your products and services. There should be a way for customers to contact you, as well as subscribe to your newsletter.
For Example: If you are a coach, then explain What You Do on Your Website. Not everyone knows what a coach is, so in addition to calling yourself a coach, make sure you explain what a coach does. For example, if you are a dating coach, explain that you help men and women find that one perfect person.
If you are a career coach, tell your web site visitors that you help them figure out the perfect career, and then you help them find a job that reflects their career choice. And if you are a business coach, tell them how you can help their business succeed.
Publish a Newsletter. Not everyone who comes to your website will immediately become a coaching client. Not everyone who comes to your web site will buy your products immediately. You need means to keep in touch with people who come to your web site, but are not ready to hire you or purchase your products.
A newsletter is a great tool to keep in touch with your website visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.
Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page.
Successful search engine optimization will greatly increase the number of visitors that come to your website since over 70% of people who are looking for products and services use search engines to locate them.
Publish Your Articles Online. Publishing articles is a great way to show off your coaching expertise, as well to drive traffic to your website. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your website sitesite.
Some methods of getting more clients are less obvious than others but some might be right under your nose! Luckily, there are many entrepreneurs who have gone before you and zeroed in on the techniques that really work. Here are some great places to start:
Ask For Referrals
Sounds pretty obvious, but you’d be surprised how many people don’t do this simple step. Your client base (both past and present) is the BEST place to get referrals for new clients. This group is familiar with what you offer, and should already be fans.
But even though they are usually more than willing to refer you, they will not come up with the idea themselves.
You have to ask them directly. So, to tap into this goldmine, send a letter or an email to each person on your list expressing that your business relies heavily on referrals, and specifically ask them “would you please take a moment to think of whom you might know who could benefit from my services?”
Utilize Your Email Signature
Another obvious one, but very effective. And it operates on autopilot! This allows you to be promoting who you are and what you to do anyone that you exchange email with, but in a subtle and appropriate way. Create a consistent email “signature” section that is automatically added to every email you send (set this up in your email’s “preferences” section).
List your name, a description of your service in the form of a title (i.e. The Million Dollar Coach, etc), your email and business website address, and some compelling copy encouraging the reader to go to your website to learn about your services or pick up a free sample. This way, anyone and everyone you exchange email with is going to see this signature at the bottom of your note.
Another place this email signature comes in handy is when you frequent chat rooms or forums that cater to your target market. After reading your helpful post, viewers can’t miss that signature area.
Be A Speaker
If you are someone who loves the idea of motivating and educating people in person, you can put together a presentation about your expertise and present it many different places.
There are countless venues that are looking for interesting speakers: Colleges, Associations, Civic Organizations (Kiwanis, etc.), Public Libraries, and Chambers of Commerce. You can even find a colleague who is not a direct competitor, but who services the same target market as you do, and offer to do a guest tele-seminar or speaking engagement for their client list.
Or create your own small event, either locally or via tele-seminar or webinar, and promote it to everyone you know. Don’t worry about getting paid for any of these (yet), this is a “free taste” of what your offer and the more people who hear it, the better.
Getting more clients is an ongoing process, of course, and the more that people hear of you or hear from you, the more they’ll be likely to take further action with you. Remember that it’s a “numbers game,” – the more techniques your try, the better your results will be.