Best Ways On How To Market Your Business Online
Internet marketing for small business is not just a getting on the first page on Google as most small business owners desire. Having your website optimized for the search engines and showing up in the top results is an important part of internet marketing however this is only one part of a much bigger strategy.
Video is one of the hottest topics on the internet at the moment, recent surveys suggest that website like YouTube which is a video sharing site gets more visitors to it than Google some days. This makes sense as we all love television and is usually the first thing that gets turned on when you enter your home.
People love watching videos, and essentially most people go online to seek information, so if you are a plumber and you upload a video showing people how to unblock a drain pipe, this is valuable information that people will watch and share with their friends.
A very powerful business practice that has been around for years is networking. Networking is essentially interacting with other people in your target market and befriending them and letting them know what you do (your business).
I am sure you have heard of a little site called Facebook, and if you haven’t ask your kids. Facebook is a social networking site where people go to interact and share things with others. The power of networking has been proven for years; Facebook puts the power of networking on steroids and allows you to spread your message very wide and very fast.
While there is no surefire foolproof way of guaranteeing success, there are three strategies for successful business marketing and of course profitability.
As more and more consumers decrease the use of yellow pages and local newspapers as a way to find local business the return on investment for internet marketing for small business is very attractive.
However now is the time to start establishing your businesses online presence if you haven’t already. For years a few smart companies who saw the trend and jumped on early have quietly being growing their businesses while many of their competitors who in some cases are much bigger have scaled down due to financially tough times.
The very first step, interestingly enough, will not require you to find a product. Instead, it will ask you to honestly and succinctly list your talents.
Mind you, this does not refer to learned behaviors and skill sets gleaned through book knowledge but instead it refers to your gut level abilities that may have gotten honed with the book knowledge you have acquired but which by and large have always been part and parcel of your makeup.
Once you compose a list, give it to your closest friends and ask them to give you a yes or no to see if they share your opinion. Ask your mother and your kid brother and everyone else who knows you well when your guards are down and you are being yourself.
This is not a methodology to deter you from network marketing, but it will determine which aspect of the business you need to focus on to increase your ultimate profitability, product sales or down line generation.
Successful business marketing and profitability will rely on your inborn talents to focus on the right aspect of the majority of your attention while paying merely adequate attention to the rest of the business. Thus, the second strategy is the creation of a large pool of qualified leads.
For some, this may refer to customers while for others this may pertain to a group of individuals who will become a down line. Much has been written about lead generation but remember that you do not want indiscriminate leads but instead must have qualified leads.
Eschew the net approach in favor of the hook, line and sinker approach. In the first instance you might rent a meeting room and heavily advertise your gathering as either a job opportunity, business opportunity, or wellness fair which will net you a lot of leads but because the ads were not completely genuine but probably will not bring you too many qualified leads.
In the second instance, you will target a certain segment of the population by advertising in trade journals or niche specific publications and use power words that will elicit buying or joining responses. This is where qualified leads are found.
One of the most overlooked skills required in business marketing, network building and overall selling of anything at all is product knowledge. You will not be taken seriously as a sales person if you can only regurgitate that which is printed on the glossy brochure or written on your website. Consumers have become jaded with smooth talk and obvious marketing hype and instead are consistently searching for the genuine article.
If you know your product first hand, you will have the ability to deliver a pitch in a conversational and not contrived tone of voice which will boost your credibility immediately.
One can’t overlook article marketing and not include it into marketing a business. There are tons of places to post articles and start seeing results. The best thing about using articles to market your business online is that other websites can use them as site content, making them viewable all over the internet.
Newspaper update: How to Market Your Business Online can be effective in helping a business in the offline world make it. Did you know press releases can create major buzz for your business? Creating press releases can be another great way to get the word out about your business.
There are a lot of free websites out there one can use to post a press release. What is good about creating a press release is if it generates enough hype Google, Yahoo, and Bing will use it as news!
A fantastic way to generate leads for your business is by blogging. Blogging will allow you to have an online presence by having a website for your business. The best part is, blogging is completely free to use. You can use great sites like WordPress and blogger to create as many free blogs about your business as you want.
Always remember, no matter what strategy you take to market your business online, stick with it! Many times the results won’t be instant but in the long end they can be fantastic.