Online Marketing for small business owners is not as hard as it seems. I know that it seems daunting when you are first looking at it. I know it was for me when I was first getting started however, it is surprisingly easy and there are a number of ways to do Online Marketing for small business that does absolutely nothing to increase your company’s overhead because it is completely and totally free.
The first step to Online Marketing for small business is a website. Having a presence on the internet is essential. Online yellow pages are also something to consider and I have found it to be one of the best submissions I have ever done for my business.
Websites need to be targeted to the audience you are trying to market too. Therefore, the first step to building one that is going to work effectively is to find out the audience you want to target and the demographics of that audience.
Once I built the website and had it submitted to search engines, my next step was link sharing. Link sharing is basically, where you ask a site that has related material or services, sometimes even complementary like golf accessories would ask to share links with a site that sold golf clubs, if they would place your link on their site in exchange for you placing theirs on yours.
Normally as long as the information on your site is related, they will agree. It is free advertising and most companies have already made code so all you have to do is paste it onto your website.
Social networking, this is a great way to get in some free marketing. I started with my group of friends on sites like Myspace, face book, and just let them know about what I had to offer. I got a decent response and still have people show up that are from these sites that have heard from their friends about my website. No Online Marketing for small business strategy is complete without email marketing.
Email marketing is something that is completely free and easy to set up. I created a simple set of emails. Based on the opt in form that customers fill out when they visit the site. This does two things.
It tells me about the customer, personal information such as their name that I can then use in the emails so that they are personalized. It also tells me their location. After all, it does not do much good to send American holiday emails to European customers. Finally and most importantly, I have their permission to send emails to them. This prevents any issues with spam.
You need to have good understanding of this type of marketing, of its benefits and advantages and of the ways in which you can use it effectively. This guide will help you understand this better.
What is Online Marketing For Small Business?
Simply put, Online Marketing is the online promotion of your business and the products that it offers. However, there are a lot of aspects to it. In order to be accessible online and in order to operate online, your business needs a website.
Setting up a website is only the start of your Online Marketing strategy and it will not make you instantly popular with consumers as they will simply not know about your site or business, nor your products or services. You need a strategy to help you get website traffic and customers.
This is where Online Marketing For Small Business comes in. It focuses on search engine optimization (SEO) for driving more traffic to your website through organic searches. Techniques such as article marketing and video marketing are used for promoting your company and products and your website as well.
Social media marketing is an important component of the overall strategy as well as it allows for higher traffic, direct advertising and retaining existing customers. Email marketing will help you achieve the latter two as well.
What are the benefits of Online Marketing For Small Business?
More prospective customers will visit your website. This is the major benefit of this type of marketing. The more popular on the web the more customers you will get.
Higher sales are direct result of Online Marketing For Small Business. You will make more sales because you will get more customers, but this is not the only reason. This type of marketing focuses not only on promotion of your website, but on promoting your company and products on the web and on your site as
well. This will provide for an increase in the lead conversion rate and lead to even more sales.
Affordability is one of the major benefits of this method for promoting your business and products on the web. In general, Online Marketing For Small Business costs considerably less than most other forms of marketing including print media the television marketing. At the same time, the competition in the industry is growing which provides for falling prices. Even small companies can afford to use the services of experts in the field.
How do you set up and implement an Online Marketing strategy?
There are a couple of ways in which you can do it. The D-I-Y method is always an option, but you need to have knowledge, skills and plenty of time.
Furthermore, you can never be certain that your methods will yield the desired results. It can take a lot of time to learn and actually implement all the strategies needed to get results from doing Online Marketing yourself.