If what you want to do is attract those individuals who do not yet know of your professional domestic animal services, what better way to do so than to offer a free check-up. Perform a physical examination of the pet where the owner can see how his best friend is being treated, the equipment that you are using, the installations in place, the professionalism given by the vet and the accompanying staff, as well as the timeliness at the time of the appointment check-in, among other things.
Owners consider their pets to be part of their households more and more and dedicate more time and resources to their well being. This is one of three trends that causes the professionals at Milwaukee Career College to stand out. This specialized learning institution provides veterinary training. In a recent report, they stated, “market growth will be fuelled by an expanding pet population and changing attitudes that see owners treat their pets as companions or family members. Due to this new trend, the pet health market has fared the economic recession well, with owners reluctant to cut back on pet spending.”
Advanced Veterinary Care Centers (VCA), a renowned veterinary hospital chain, has been using this marketing strategy for years. Through their website, they invite all animal owners to request and take advantage of a totally free physical exam. To accomplish this, within the picture it can be seen that they have incorporated a registration form that can be easily filled out in order to receive the coupon for the medical exam.
Marketing for Veterinary Clinics Strategy
Attentive Phone Assistance 24 hours a day, 365 days a year for Emergencies
The “humanization” that is being produced within the universe of dogs, cats, and other types of domesticated animals carries with it an important concern for their health and wellbeing. Because of this, within the last several years, veterinarians are providing 24-hour service for those accidents or incidents that can happen at any time outside of normal working hours for these businesses. If the competition is adding this in to add value to their company, how can you stay behind this trend?
For small and medium-sized businesses, this means having a special telephone line the owners of your patients can call when necessary. If you count on various professionals within your staff to work in shifts, as other sectors have done with excellent results, you can achieve your goals of providing exceptional healthcare to all of your patients. This resource is essential to reaching your target so that people can know you and rely on you. They will greatly value the peace of mind of having a vet they can call and that they trust in case of an emergency.
If you would like to know more details regarding how you can implement this idea within your business, we invite you to get to know the Pender Vet animal hospital in Virginia. Among its facilities, there is a special area for clients to receive care 24 hours a day from Monday through Sunday uninterrupted. They count on a special telephone line to attend to those demands that require special attention, and they are able to incorporate and maintain clientele on a long-term basis because of this.